Since she was named the new 'face and body' of the brand, Michael Buble's model wife has certainly been pulling her weight at Ultimo.
Barely a fortnight since she was seen modelling the lingerie company's stunning new diamante line, Argentinian beauty Luisana Lopilato is back in front of the cameras showing off two sets of lacy, Oriental-inspired gel-fitted bras and girly briefs, available in both fuschia pink and black.
Fuschia flower: Michael Buble's Argentinian wife models the new line of lingerie from Ultimo, for whom she is the new 'face and body'
The 24-year-old blonde exudes sexy, girly glamour and feminine charm as she models the new line.
Michelle Mone OBE, creator of Ultimo, said: 'Luisana looks absolutely stunning in our new lingerie; almost doll like. It's easy to see why she’s voted one of Spanish FHM’s sexiest women time and time again.'
Luisana Lopilato commented on the new collection, saying: 'The colour pink is great, it's sexy but girly. The fitted gel makes your cleavage look incredible!'
Singer Michael Bublé, who is a successful actress in her home country of Argentina, signed up as the face of Ultimo for a two-year stint in October last year.
Since then, sales have rocketed by 37 per cent - a spike that Ultimo founder and CEO Michelle Mone attributes in part to the Lopilato effect.
A touch of the Orient: Ultimo's new range comes in pink and black and features an intricate lace design and gel padding in the bra
When Michelle Mone was awarded an OBE in 2010 for her services to business, she gave thanks to Luisana and the other Ultimo models, including Tamara Ecclestone and Amy Childs, who both modelled for the brand in 2011.
And when she promised that 2012 would be even bigger, she was not wrong.
At the time, she said: 'This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.
'Michael Buble’s wife Luisana is one of our biggest international stars, and the response we have had has been phenomenal.
'It took me a long time to get her but I refused to give up. Luisana is a natural beauty and I'm delighted to have her on board for two years.'
The 24-year-old actress has over one million followers on Twitter, and has massive global appeal - and on a very superficial level, it is not hard to see why.
Ultimo's newbras cost £28/£29 - the briefs £14.50 - and are available in sizes A-G from www.ultimo.co.uk, www.debenhams.com, www.ultimo.co.uk, www.next.co.uk and www.asos.com
Let's hear it for the girls: Ultimo's founder, Michelle Mone, with the new 'face and body' of the brand and the Argentinian model wife of Michael Buble, Luisana Lopilato
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